The book, for which Wiesner was awarded the the 2002 Caldecott Medal for illustration, starts in the traditional manner with a somewhat old-fashioned looking picture of the wolf watching one of the three pigs finish building a house of straw. That this is not the typical story becomes apparent when the wolf, in blowing the house down, blows the pig out of the story. Once outside of the pages, the pig appears to be three-dimensional. The first pig helps the second pig escape the pages of story just as the wolf starts to blow down the second pig's house of sticks.

The two pigs get the third pig and knock over all the pages of the story. Now all of the pigs look three-dimensional as they fold the page with the wolf on it to make a paper airplane. They have a great time flying and visiting other stories.

First, the three pigs land in a nursery rhyme, "Hey Diddle Diddle." When they leave, the cat and the fiddle accompany them. The next story they go into has a dragon. They help the dragon escape the pages of the story and take him (and the cat) back to their story. There the dragon helps the pigs get rid of the wolf. "And they all lived happily ever after."

Words can't do the artwork in this story justice. You have to see it. Once you do, you will be unable to resist showing it to everyone you know. Since you are going to do that anyway, why not make a few points about paradigm shifts and thinking "outside the box" at the same time. Some people are visual learners. All the talking in the world will not be as effective with them as a visual representation, especially one as funny as this one.